Our Story
ByRukiih started as a little ambitious idea, just to see if my childhood dream had any potential. I've been playing with beauty products for years. I remember, when I was 9 or 10, I'd ask my mum for tons of makeup, and I'd spend hours playing with it until I got really good. I remember, when I was 13 or 14, I was so good at makeup that I was doing everyone's makeup in the house! And by 16, I was taking makeup bookings, doing everything from bridal to prom to party makeup. I'm so grateful my family was so supportive and let me be so creative. I never felt like there was a limit when it came to beauty. However one thing I always stuck by was beauty is unique and a personal experience so you can’t really expect one for all when it comes to beauty. And for this reason I always worked on inclusivity whether it was personalising a makeup look to a client or chopping up 5 lashes and creating one to really make sure it suit the person
Creating my beauty brand is really personal to me because I see makeup as art, a way to express yourself, almost like therapy. You might ask, why lashes? Well, when I was doing makeup, I struggled to find the perfect lashes. When I was around 14, I promised myself I'd create a lash collection for everyone. And now, 10 years later, I am! And it's all thanks to you.
Why "ByRukiih"? Growing up, people said I had "magic hands." I was good at cooking, makeup, art – everything. And every time someone was impressed with something I did, they’d ask who did it? And that’s when my mum would proudly say, "It's by Rukiih!" Even when I started doing makeup, I called it "Makeup ByRukiih." It felt right. It felt like I was sharing a piece of myself with the world. And now, with my brand, I want everyone to know these products are made by me, ‘ByRukiih’.
My journey has been incredible. I'm so thankful to God for giving me this talent, my family and husband for their constant encouragement and support and deeply imbedding it in me that the sky was never the limit, if you wanted you could go even beyond it and finally thank you to you. You guys made my dream come true. I can’t express how grateful I am. I love you all, and I'm excited to unleash the world of ByRukiih with you, step by step.
-RUKIIH